Lilian
Lilian
Li
Li


The Richest Chinese New Year Ever 2020

Challenge

A yearly holiday in Malaysia to celebrate the diversity of Malaysia for decades. Every campaign imaginable has been done. But this year, how do we portray how family still comes together in the pandemic?

Idea:

Being rich doesn't come from all the Chinese New Year ang pao packets but from the memories spent with family.

Macau Scams

Challenge

To educate Malaysians on the latest financial scams and show the bank prioritizes their customer's safety and security.

Idea:

With the rise of scams in Malaysia, MBSB Bank wanted to educate people to avoid getting scammed.

Know Your Worth Series

Challenge

How do we make financial tips engaging for a younger, tech-savvy audience?

Idea:

With cartoon illustrations and interactive story stickers, we summarized financial advice and made mini quizzes and polls on IG stories.

Instagram post of a motorbike on a mountain of Milo
1 / 6
Instagram post of a hockey player shooting to a goal on a Milo rink
2 / 6
Instagram post of a woman diving into a cup of Milo
3 / 6
Instagram story of a cup being filled with Milo
4 / 6
Instagram story of a bingo card with different challenges
5 / 6
Snapchat execution of a map
6 / 6