Lilian
Lilian
Li
Li


Reach Your #Milostone

Challenge:

Make an ordinary grocery item spontaneous and introduce to the US market.

Idea:

Milo is a popular childhood drink around Asia, so we target teenagers to prioritize breakfast to have energy to accomplish their goals for the day.

Instagram

Mock-up of the poster on the side of a building
1 / 4
Mock-up of the poster in a bus stand
2 / 4
Mock-up of the poster on a building
3 / 4
Mock-up of the poster by the bus stop
4 / 4

Twitter

A tweet by Naomi Osaka Two tweets by Usain Bolt and Stephen Curry

Snapchat

Snapchat map with Milo trucks

Shopping Cart Executions

In this execution, we wanted to show the progress of trying Milo for the first time to becoming a regular customer and buying it for the 100th time.